Why Kering’s Acquisition of Creed is a Good Move for the Luxury Beauty Market

Kering’s purchase of Creed is a discerning choice. The company has a long and storied history, and its fragrances are known for their quality and exclusivity. This makes it a good fit for Kering, which is looking to expand its presence in the luxury beauty market.

Kering Acquired Creed
The logo of French luxury group Kering is seen at Kering headquarters in Paris, France. REUTERS/Sarah Meyssonnier

The acquisition also makes sense from a strategic standpoint. Kering already owns a number of high-end fashion brands, such as Gucci and Saint Laurent. By adding Creed to its portfolio, the company will be able to offer a more comprehensive range of beauty products to its customers.

I think this is a good move for Kering, and I’m excited to see how it develops in the future. Creed is a well-respected brand, and I think it has the potential to help Kering become a major player in the luxury beauty market.

Here are some of the reasons why I think Kering’s purchase of Creed is a good move:

  1. Creed is a well-respected brand with a long history.
  2. The company’s fragrances are known for their quality and exclusivity.
  3. The acquisition will help Kering expand its presence in the luxury beauty market.
  4. It is a strategic move that will allow Kering to offer a more comprehensive range of beauty products to its customers.
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I think this is a good sign for the future of Kering’s beauty division. With Creed in its portfolio, the company is well-positioned to compete with other luxury beauty brands. I’m excited to see how it develops in the years to come.

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