Florida Governor Ron DeSantis is implementing a new 2024 strategy, one diner at a time. He’s quietly reaching out to voters in early primary states, like Iowa and New Hampshire, where Trump is popular.
DeSantis focuses on kitchen-table issues: inflation, gas prices, and job creation. During visits to diners, he shares his plans for lower taxes and more jobs.
Interestingly, DeSantis avoids discussing Trump, even when asked directly. The strategy is risky, as he could lose Trump’s base, but he aims to be an alternative. Success would make him the GOP frontrunner and unite the Republican Party.
DeSantis tirelessly works to build a coalition of non-Trump loyalists. His key elements are emphasizing economic concerns and avoiding direct criticism of Trump. He positions himself as a leader of change, different from Trump’s approach. The success of DeSantis’s strategy remains uncertain, but he’s determined to win the nomination.
Key elements of DeSantis’s 2024 strategy include focusing on critical kitchen-table issues that concern voters, steering clear of direct criticism of Trump, and presenting himself as a viable and unifying alternative for the Republican Party.