The Mahindra Thar is highly regarded as a cult classic in India. The latest Thar model has made a significant impact on the market, selling over 110,000 units in just four years. Mahindra’s ability to build such a successful vehicle is quite impressive.
The journey began with a meeting in Goa back in 2016. The Mahindra team aimed to develop a new Thar that would blend ruggedness and modernity. They sought to retain the original Thar’s vintage appeal while incorporating the latest features and technology.
Over the course of four years, the team meticulously worked on the new Thar, subjecting it to rigorous testing in some of India’s harshest conditions. Their goal was to ensure the vehicle’s capability to withstand anything its owners might throw at it.
In 2020, the new Thar was finally introduced, and it became an instant hit. It swiftly rose to become the most sought-after SUV in India, receiving numerous accolades along the way.
The new Thar is undeniably a game-changer. It has carved a niche in the SUV market, proving the demand for rugged, capable, and stylish vehicles. It comes as no surprise that the new Thar has achieved tremendous success.
Let’s explore some of the key features that have contributed to the new Thar’s triumph:
- Sturdy construction featuring a ladder-frame chassis and body-on-frame construction
- Modern amenities like a touchscreen infotainment system, a reversing camera, and cruise control
- Stylish retro-inspired design
- Available in both 2-door and 4-door variants
- Affordable price point
The new Thar’s success has been monumental for Mahindra, and there are no indications of it slowing down. It will undoubtedly remain a popular choice for off-road enthusiasts and lifestyle buyers for many years to come.
