Low labor costs in India allow Domino’s to maintain affordable prices. Ingredients like wheat flour, tomatoes, and cheese are also cheaper here. Government subsidies further help reduce the cost of food products, including pizza.
Competition from other pizza chains in India encourages competitive pricing. In India, a Domino’s pizza costs only 49 rupees ($0.60), significantly lower than in the United States, which is $13.
Domino’s India’s success lies not only in low prices but also in offering value meals and discounts. Customers can enjoy two regular pizzas for 99 rupees each.
This strategy has paid off, as Domino’s expanded with over 1,000 new stores in India in 2022, becoming the country’s largest pizza chain.
In comparison, Pizza Hut is pricier in India, charging around 300 rupees for a large pizza. This is due to its premium brand image and higher-quality toppings.
Interestingly, Egypt offers the cheapest large pizza at approximately 3 USD, while the United Kingdom tops the list with a price of around 19 USD.
