On July 31, 2023, Manchester United and Adidas struck a £900 million ($1.1 billion) deal for 10 years. The new agreement surpasses the previous £750 million deal, making it the highest-paid kit sponsorship.
Adidas aims to enhance its presence in the lucrative American market, benefiting from United’s global reach. This move comes as Manchester United is in the process of being sold, generating revenue for future plans.
Starting from the 2023-24 season, the deal will last until 2035, providing consistent annual £90 million payments. The deal’s bonuses will be activated if Manchester United qualifies for the UEFA Champions League.
Adidas secures exclusive rights to manufacture and sell Manchester United’s kits, a major advantage. Both Manchester United and Adidas are thrilled with the deal, recognizing its significance in the global market.
In conclusion, the Manchester United-Adidas collaboration represents a milestone in the world of sports sponsorships. Its enormous value, long-term duration, and strategic implications make it a true win-win for both parties, ushering in an era of unprecedented financial prosperity and brand exposure for the legendary football club and the sportswear powerhouse.
