Nissan India has achieved a significant milestone with the production of the 100,000th unit of its popular Magnite SUV. The manufacturing plant in Chennai has been instrumental in the success of the sub-compact SUV, which was launched in December 2020. Within just over two years, the Magnite has surpassed the 100,000 sales mark, solidifying its position as a top performer in its segment.
The Magnite offers Indian customers two engine options: a 1.0-liter turbocharged petrol engine and a 1.2-liter naturally-aspirated petrol engine. It also provides versatility in transmission choices with a 5-speed manual and a CVT automatic. With an attractive price range of Rs. 6.00 lakh to Rs. 10.86 lakh (ex-showroom, India), the Magnite has garnered attention for its affordability without compromising on quality.
The success of the Magnite can be attributed to various factors. First and foremost, its eye-catching design has captured the interest of customers seeking a stylish and modern SUV. Additionally, Nissan’s competitive pricing strategy has appealed to budget-conscious buyers. The Magnite also boasts an extensive list of features, providing a premium driving experience at an accessible price point. Furthermore, the vehicle has received a remarkable 4-star safety rating from the Global NCAP, making it one of the safest options in its segment.
Looking ahead, Nissan has plans to expand the reach of the Magnite beyond the Indian market. The company intends to export the SUV to other regions, including South Africa, Latin America, and the Middle East. Additionally, a new variant, the Magnite Turbo, is set to be introduced in the coming months, further enhancing the model’s appeal to performance enthusiasts.
For Nissan India, the success of the Magnite marks a turning point. The automaker has faced challenges in the Indian market in recent years, but the Magnite has injected new life into the brand. Nissan aims to leverage the popularity and positive reception of the Magnite to regain its lost market share and establish a stronger presence in India’s competitive automotive landscape.
As the production of the 100,000th unit of the Magnite SUV rolls off the assembly line in Chennai, Nissan India celebrates this significant achievement. The future looks promising for both Nissan and the Magnite, as the company continues to offer innovative and value-driven vehicles to meet the evolving needs of Indian consumers.
