RIL-owned RISE has entered into a partnership with the ECB to capitalize on virtual inventory. This collaboration grants RISE the ability to sell virtual sponsorship inventory for the ongoing Ashes series, which is taking place in England. Virtual inventory involves incorporating a sponsor’s logo or brand name into the event’s broadcast using digital technology, offering brands a wider audience and greater visibility for their branding.
The agreement with the ECB marks RISE’s second deal of this kind, following a similar arrangement with Cricket Australia. RIL-owned RISE aims to establish additional partnerships with cricket boards worldwide, recognizing virtual inventory as a lucrative revenue stream for these organizations.
Here are some of the key details of the deal:
- RISE will manage the sale of virtual sponsorship inventory for the Ashes series.
- Brands will be able to insert their logo or brand name into the broadcast of the event using digital technology.
- The deal is expected to generate revenue of between ₹1.5 crore and ₹2 crore per match for the ECB.
- RISE is hoping to sign more deals with cricket boards around the world.
The deal with the ECB is a significant development for cricket. It involves the use of virtual inventory. This deal shows that cricket boards are open to exploring new revenue-generating methods. It has the potential to pave the way for similar deals in the future.
