TikTok aims to challenge Amazon and Shein with its e-commerce initiative, testing features like live shopping and product tagging.
The company has ambitious plans to become a major player in the trillion-dollar e-commerce market. TikTok’s advantages include a massive user base and engaging short-form videos suitable for showcasing products.
However, TikTok must overcome challenges such as convincing merchants to sell on the platform and developing a secure checkout system. Despite challenges, TikTok has the resources and technology to make a significant impact in e-commerce.
Key features of TikTok e-commerce initiative include live shopping, product tagging, and in-app checkout.
- The initiative is still in early stages but has the potential to disrupt the global e-commerce market.
- TikTok has been testing live shopping and product tagging in various countries.
- The company is developing a checkout within the app feature for seamless purchases.
Success of TikTok’s e-commerce initiative remains uncertain, but it has the potential to shake up the market.
