Google has announced layoffs at Waze, its navigation app, as it merges ad services with Google’s advertising platform. Around 200 employees, about 6% of Waze’s workforce, are affected.
The layoffs are part of Google’s efforts to streamline operations and focus on core businesses. Waze CEO Noam Bardin explained that merging the ad services was done to better serve users and advertisers.
Bardin acknowledged the difficulty of the decision but emphasized its necessity for Waze’s long-term success. The affected employees will receive support during the transition.
These job cuts at Waze are the latest in a series of layoffs by Google. The company previously announced 12,000 job cuts in January as part of a broader restructuring.
Other tech companies, such as Microsoft and Twitter, have also been reducing their workforce in recent months. Economic slowdown and cost-cutting pressures are driving these job cuts in the tech industry.
The impact of the Waze layoffs on the app’s future remains uncertain. However, the company remains committed to developing and improving Waze, assuring users of its continued value.
Bardin expressed confidence that Waze will thrive in the years ahead, pledging to make it even better.
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