Dream11 has successfully secured the BCCI lead sponsor rights for Rs 358 crore, marking a significant win for them. The duration of the deal is four years, spanning from 2023 to 2027. This achievement provides Dream11 with a major platform to promote their brand to a global audience.
Dream11 operates as a fantasy sports platform where users can create teams of real-life cricketers and compete for prizes. With its rapid growth, Dream11 has become one of the world’s most popular fantasy sports platforms.
The BCCI lead sponsor rights are highly sought after and are only awarded to the highest bidder. Dream11’s victory in the tender process showcases the strength of their brand and their increasing popularity in the cricketing world.
I am confident that Dream11 will effectively utilize the lead sponsor rights, and I eagerly anticipate seeing their branding on the Team India jerseys in the upcoming years.
