The Board of Control for Cricket in India (BCCI) has set a base price of Rs 350 crore for the lead sponsorship rights of the Indian cricket team. The tender for the rights will be open for bids until June 26, 2023.
This time, BCCI aims to secure an even higher price, considering the immense popularity of cricket in India.
Being the lead sponsor of the Indian cricket team brings several advantages, including:
- Exclusive use of the Indian cricket team’s logo and branding.
- Advertisement opportunities on the Indian cricket team’s jerseys.
- Promotion of products and services directly to cricket enthusiasts.
Revenue Generation and Utilization: BCCI has high expectations for the lead sponsorship rights, anticipating significant revenue generation.
The funds acquired will be allocated to various aspects, such as:
- Development of cricket within India.
- Payment of players’ salaries and support staff.
Bidding Details: Interested companies have the opportunity to participate in the tender for the lead sponsorship rights. The BCCI will meticulously evaluate the bids and select the winning bidder by July 2023.
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