The Netflix docu-series “Drive to Survive” has had a significant impact on the popularity of Formula One. This influence is now being felt in schools, where more and more students are being inspired to get involved in the sport.
One way this impact is seen is through the “F1 in Schools” competition. This competition aims to encourage students to pursue science, technology, engineering, and math (STEM) subjects. It has experienced a record number of teams participating this year.
In the “F1 in Schools” competition, students are required to raise sponsorship, develop a business plan, design and construct small model cars, and deliver presentations. The winning team at the global finals in Singapore in September will receive a university scholarship and potential future work opportunities with F1 teams.
Andrew Denford, the founder of “F1 in Schools,” acknowledged that “Drive to Survive” has played a crucial role in boosting the popularity of Formula One. He noted that during the primary finals, he asked the children who liked Formula One, and he saw a significant increase in the number of hands raised compared to four, five, or six years ago.
The impact of the “Netflix effect” extends beyond the school environment. Following the release of “Drive to Survive,” there has been a 50% increase in the number of people searching for “Formula One” on Google. Additionally, Formula One’s social media following has also experienced substantial growth.
In summary, it is evident that “Drive to Survive” has had a profound influence on the popularity of Formula One. This influence is seen not only in schools, where more students are getting involved in the sport, but also in increased online interest and engagement with Formula One content.
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