Mumbai Indians (MI) is one of the most successful teams in the Indian Premier League (IPL). They are focusing on boosting their online merchandise sales and have formed partnerships with e-commerce platforms like Amazon, Flipkart, and Myntra to sell their merchandise online.
In recent years, MI has witnessed a significant rise in online merchandise sales. During the 2022 IPL season, their online merchandise sales increased by 25% compared to the previous season. This growth can be attributed to the IPL’s increasing popularity and the rising number of fans purchasing merchandise online.
MI aims to achieve a turnover of ₹100 crore from online merchandise sales within the next three years. Additionally, they have plans to launch their own online merchandise store in the near future.
The online merchandise market in India is expanding rapidly. As per a report by Statista, the market is projected to reach ₹1,200 crore by 2025. MI is in a favorable position to capitalize on this growth due to their immense popularity in the IPL.
MI’s strong presence on social media platforms also contributes to their online merchandise sales. They have more than 10 million followers on Twitter and over 5 million followers on Facebook. The team effectively utilizes their social media channels to promote merchandise and engage with fans.
MI’s success in online merchandise sales showcases their popularity and their ability to connect with fans. It is highly likely that the team will continue to experience growth in online merchandise sales in the coming years.
