Factors.ai, a B2B analytics software firm, raised $3.6 million in a pre-Series A funding round. Stellaris Venture Partners led the round, with participation from existing investors Elevation Capital and Emergent Ventures. Angel investors like Kris Rudeegraap, Sreedhar Peddineni, and Khadim Batti also joined.
Previously, the firm raised $5.6 million, including a $2 million seed funding co-led by Elevation Partners and Emergent Ventures in August 2021. Factors.ai plans to use the new funds to expand its Go-to-Market teams and scale up its offerings, as mentioned in their statement.
Key details of the funding round include:
- Funding amount: $3.6 million
- Lead investor: Stellaris Venture Partners
- Other investors: Elevation Capital, Emergent Ventures, Kris Rudeegraap, Sreedhar Peddineni, Khadim Batti
- Total funding raised to date: $5.6 million
- Use of funds: Expanding GTM teams and scaling up offerings
Factors.ai specializes in B2B visitor intelligence, account analytics, and revenue attribution. Their platform helps businesses gain insights into website visitors, track their sales funnel progress, and attribute revenue to various marketing channels.
The company, headquartered in Stamford, Connecticut, was founded in 2020 by Srikrishna Swaminathan, Karthik Ramasubramanian, and Sriram Krishnan.
