Actor Sanjay Dutt has made an investment in a startup called Cartel & Bros, which focuses on the import and retail of various liquor brands in India. The startup’s initial offering is a blended Scotch whisky brand called Glenwalk, imported from Scotland. Alongside Sanjay Dutt, other investors in Cartel & Bros include Manesh Sani, Jittin Merani, and Rohan Nihalani.
The alcohol industry in India is growing rapidly. In 2022, the industry was worth $25 billion and is expected to grow to $35 billion by 2025. This growth is being driven by a number of factors, including:
- Increasing disposable incomes
- Growing urbanization
- Changing consumer preferences
Cartel & Bros is hoping to tap into this growing market by offering a wide range of imported liquor brands. The company is also targeting millennials, who are increasingly interested in trying new alcoholic beverages.
It is still early days for Cartel & Bros, but the company has a number of experienced investors backing it. If successful, Cartel & Bros could become a major player in the Indian alcohol industry.
The company has the potential to establish itself as a significant player within the Indian alcohol industry. Currently headquartered in Mumbai, Cartel & Bros has plans to expand its operations to other major cities across India in the near future.
Check import history of Cartel & Bros
