Marketing technology startup Wondrlab has made a significant move by acquiring a 51% stake in Salesforce specialist Cymetrix. The deal, announced recently, aims to fortify Wondrlab’s standing in the Salesforce ecosystem and extend its customer base to new horizons.
Expanding Expertise in Salesforce: Cymetrix, a distinguished Salesforce Gold Partner with over a decade of experience, excels in assisting businesses with the implementation and utilization of Salesforce CRM software. Backed by a team of more than 100 Salesforce experts, Cymetrix offers comprehensive consulting, training, and implementation services.
Empowering Marketing Technology with Wondrlab: Wondrlab, a platform-first marketing technology startup, empowers brands to build and scale their marketing operations. Through their innovative platform, Wondrlab provides a wide range of tools and services, including marketing automation, customer data management, and campaign management.
Access to Salesforce Expertise: By acquiring Cymetrix, Wondrlab gains access to their deep expertise in Salesforce and their team of skilled professionals. This will significantly enhance Wondrlab’s ability to cater to customers who utilize Salesforce CRM software, ensuring tailored and comprehensive solutions.
Ambition to Grow and Expand: The acquisition of Cymetrix serves as a testament to Wondrlab’s ambition to grow its business and tap into new customer segments. As part of their growth strategy, Wondrlab aims to pursue further acquisitions in the future to facilitate their expansion plans.
Benefits of the Acquisition: Wondrlab expects to gain several benefits from acquiring Cymetrix, including:
- Increased Expertise in Salesforce: By tapping into Cymetrix’s Salesforce expertise, Wondrlab can enhance its support for customers who rely on Salesforce CRM software.
- Expanded Reach to New Customers: Through the acquisition, Wondrlab gains access to Cymetrix’s established customer base, enabling them to expand their reach and acquire new customers.
- New Growth Opportunities: The acquisition opens up new growth avenues for Wondrlab, particularly within the thriving Salesforce ecosystem.
Conclusion: The acquisition of Cymetrix marks a significant milestone for Wondrlab, empowering them to grow their business, expand their customer base, and tap into new growth opportunities. With increased expertise in Salesforce and access to a wider customer network, Wondrlab is well-positioned for further success in the marketing technology industry.
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