The Indian mobile phone brands Micromax, Karbonn, and Lava are making a comeback after losing market share to Chinese brands. This opportunity arises from the recent anti-China sentiments in India.
Micromax, once the top smartphone brand in India, lost its market share to Chinese brands like Xiaomi and Oppo. In an attempt to revive its presence, Micromax launched a new brand called “In Mobiles” in 2020. The company has also invested in research and development, enabling it to launch new smartphones with more competitive features.
Karbonn, another Indian brand, is also making a comeback by focusing on the budget segment. The company is introducing new smartphones with dual cameras and fingerprint sensors.
Lava is reentering the Indian smartphone market with a focus on the offline market. The company is launching new smartphones featuring HD+ displays and long-lasting batteries.
While the success of these Indian brands remains to be seen, they have several factors working in their favor. The anti-China sentiments in India and the government’s support for local manufacturing are among the factors that could contribute to their resurgence.
Overall, the comeback of Indian mobile phone brands Micromax, Karbonn & Lava is a positive development for the Indian smartphone market. These brands have a strong track record, and they are well-positioned to meet the growing demand for affordable smartphones in India. However, they will need to overcome some challenges in order to make a successful comeback.
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