Har Ghar Startup: Tata Play and FTC TALENT Team Up to Boost Startup Culture

Tata Play, previously known as Tata Sky, has announced the launch of a new platform service called Har Ghar Startup. This collaborative effort between Tata Play and Suniel Shetty’s FTC TALENT aims to provide knowledge and assistance to budding entrepreneurs and start-up enthusiasts. The platform offers guidance for setting up businesses, access to mentors, and information on government funding.

Empowering Entrepreneurs Har Ghar Startup by Tata Play aims to foster an entrepreneurial culture by equipping aspiring entrepreneurs with creativity, knowledge, and resources. Subject matter experts will cover various topics to ensure entrepreneurs have the necessary know-how to kickstart or expand their projects. The platform also provides opportunities for showcasing ideas and accessing a 24-hour hotline for queries and information, hosted by the Institute of Industrial Development (IID).

Industry Leaders’ Perspective Harit Nagpal, MD and CEO of Tata Play, expressed the goal of connecting self-starters with top start-up experts across the country through this initiative. Amitabh Kant, G20 Sherpa of GOI, commended Tata Play and FTC TALENT for contributing to the vision of an Atmanirbhar Bharat (self-reliant India) and emphasized the reach of Tata Play through satellite television, potentially inspiring millions of individuals.

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Collaborative Support Har Ghar Startup’s content is produced and curated in partnership with FTC TALENT and enjoys support from NITI Aayog and Atal Tinkering Labs (ATL). The library includes shows covering various aspects of entrepreneurship, such as Horses Stable, Har Ghar Karobar, Inside Industries, Business Ki Paathshala, Star Startups, along with vignettes offering quick tips and startup mantras.

Accessibility and Availability The service is accessible on channel 510 and is free for all Tata Play subscribers. To ensure anytime, anywhere access, the content is also available on the Tata Play mobile app.

Suniel Shetty’s Vision Suniel Shetty, actor and founder of FTC TALENT, highlighted the challenge he faced as an entrepreneur in seeking accurate information through various mediums. Recognizing this nationwide gap, he joined forces with Tata Play to create a knowledge-sharing ecosystem for both budding and established entrepreneurs. The launch of Har Ghar Startup marks the first step towards making India self-reliant.

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