Twitter made an announcement on July 3, 2023. Users will now need to be verified in order to access TweetDeck. The change will come into effect on August 3, 2023, giving users 30 days to comply.
Individuals are required to pay $8 per month to verify their accounts, while organizations have to pay $1,000 per month.
Twitter has not specified the exclusive features that will be available to verified users on TweetDeck. However, the company stated that the change is aimed at ensuring a safe and reliable experience for all users.
There has been criticism of this decision, with some arguing that it is unfair to charge for a previously free tool. On the other hand, others see it as a necessary measure to protect users from spam and abuse.
The impact of this change on TweetDeck remains to be seen. However, it is evident that Twitter is committed to creating a more exclusive platform.
There are several potential reasons behind Twitter’s decision:
- Enhancing the safety and security of TweetDeck: Verified accounts are less likely to be involved in spam or abusive behavior.
- Increasing the value of TweetDeck for businesses: Verified accounts are often perceived as more trustworthy, which could attract businesses to use TweetDeck for managing their social media presence.
- Generating more revenue: By charging a fee for verification, Twitter can potentially boost its revenue.
It’s important to note that these reasons are speculative, as Twitter has not yet released any official statements explaining their decision.
