Twitter has announced a new program called Creator Ads Revenue Sharing, through which select content creators can earn a share of the revenue generated from ads displayed in replies to their tweets. To be eligible, creators must meet specific criteria.
They need to be verified users, have at least 5 million impressions on their tweets in each of the last 3 months, and possess a Stripe payment account. The share of ad revenue earned by creators will depend on factors such as tweet impressions, the type of ads displayed, and engagement with those ads.
Twitter is implementing the Creator Ads Revenue Sharing program in phases, with the first round of payments scheduled to be distributed in the coming weeks. This initiative is a significant move by Twitter to attract and retain more content creators.
By offering ad revenue sharing, Twitter provides creators with a financial incentive to produce high-quality content that attracts viewers and generates ad revenue.
This move also positions Twitter in competition with other social media platforms like YouTube and TikTok, which already offer ad revenue sharing programs for creators.
The launch of the Creator Ads Revenue Sharing program is a positive development for content creators on Twitter, as it offers them a new avenue to monetize their work and may attract more creators to the platform.
While only time will reveal the program’s success, it signifies a step in the right direction for Twitter as it strives to become a more creator-friendly platform.