Elon Musk’s decision to impose rate limits on Twitter users has received criticism.
The rate limits were imposed to tackle excessive data scraping and system manipulation. These limits restrict the daily number of tweets users can view. Verified accounts can view up to 10,000 posts per day. Unverified accounts have a limit of 1,000 posts per day. New unverified accounts can view up to 500 posts per day.
Ad experts believe that these rate limits might hinder advertisers’ ability to reach their target audiences on Twitter. They contend that the limits will reduce users’ time spent on the platform, leading to fewer impressions for advertisers’ ads.
“One ad expert expressed, “The rate limits are a significant setback for advertisers. They will make it much harder for us to reach our target audiences and ensure our messages are seen.”
Another ad expert raised concerns that the rate limits might devalue Twitter’s advertising inventory. They stated, “If users spend less time on Twitter, advertisers will be less inclined to pay for ads on the platform.”
The long-term impact of these rate limits on Twitter’s advertising business remains uncertain, but ad experts are concerned about potential negative consequences on the platform’s revenue.
In addition to advertising concerns, some users have also voiced their frustration with the rate limits, finding it challenging to follow their favorite accounts and stay updated on the latest news.
Musk has stated that the rate limits are temporary and will be lifted once he addresses the issue of data scraping. However, the exact timeline for resolving this matter is unclear.
In the meantime, the rate limits pose significant challenges for Twitter’s advertisers and users. The duration of these limits and their long-term impact on the platform are yet to be determined.
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