The Chinese smartphone maker, Xiaomi, is shifting focus to retail stores in India to revive smartphone sales. Previously focused on e-commerce, Xiaomi now believes it needs a stronger presence in physical stores to compete with Samsung.
Xiaomi’s India president, announced plans to open over 10,000 retail stores in India in the next two years. These stores will be located in major cities and towns across the country. This move signifies Xiaomi’s seriousness about the Indian market.
India is one of the world’s fastest-growing smartphone markets. Xiaomi is the second-largest smartphone maker in India, but Samsung is the market leader. Xiaomi aims to close the gap by opening more retail stores. The company hopes to improve brand awareness and reach more customers through these stores.
Xiaomi believes physical stores will provide a better customer experience. It will be interesting to see how this new focus on retail stores affects Xiaomi’s sales in India. Xiaomi has a strong track record in e-commerce, but replicating that success in the offline market will be a challenge. If successful, Xiaomi’s focus on retail stores could give the company a much-needed boost in its battle with Samsung.
