YouTube will launch its first official shopping channel in South Korea on June 30, 2023. The channel will be called “YouTube Shop Korea” and it will feature live commerce broadcasts from popular Korean brands.
This move reflects the rapid growth of the live commerce market in South Korea, as YouTube competes with other industry giants like Amazon, Naver, and CJ ENM.
Key Points:
- Launch Date: June 30, 2023
- Live Commerce Broadcasts: Enjoy engaging live commerce broadcasts from well-known Korean brands.
- Interactive Features: Experience interactive features like polls and quizzes while shopping.
- Competition: YouTube joins the race to tap into South Korea’s live commerce market, alongside Amazon, Naver, and CJ ENM.
- Market Growth: The launch of YouTube Shop Korea signifies the rapid expansion of the live commerce market in South Korea, with exciting potential for YouTube’s market share.
Stay tuned to witness how YouTube’s foray into live commerce shapes its foothold in South Korea’s thriving retail landscape.
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