Threads, a Twitter competitor developed by Meta, achieved an impressive milestone by surpassing 100 million users in just over a week. This growth rate outpaced ChatGPT, the large language model chatbot created by OpenAI. Threads was launched on July 5, 2023, and it managed to amass 100 million users by July 12, 2023. In contrast, ChatGPT took more than two years to reach the same user milestone.
Several factors may have contributed to the rapid growth of Threads. Firstly, Threads leverages the existing user base of Instagram, which boasts over 1 billion active users. By building on this foundation, Threads had access to a large pool of potential users.
Secondly, Threads distinguishes itself as a more personal and intimate social media platform compared to Twitter. It enables users to share text updates, photos, and videos exclusively with their close friends and family. This personalized approach appeals to users seeking a more connected and supportive social media experience.
Lastly, Meta has actively promoted Threads through various channels. The company has run advertisements for Threads on Instagram and Facebook, and even Mark Zuckerberg, the CEO of Meta, has tweeted about it. These efforts have significantly raised awareness of Threads and attracted new users to the platform.
While it remains uncertain whether Threads can sustain its rapid growth, its initial success indicates the potential for it to become a major player in the social media landscape.
Here are some other interesting facts about Threads:
- The app is currently available in over 100 countries.
- The most popular features of Threads are the ability to share photos and videos, and the ability to see who has seen your updates.
- Threads is a free app, but there are some in-app purchases available.
